Effective communication starts with audience analysis. One must know who you are talking to. Here are a few questions to ask yourself as you diagnose the receiver of your message:
1. Is your audience a single person or multiple audiences? If you have multiple audiences, your message is more complicated to deliver. Every person is different.
2. How much do they know? Your task is to start where they are.
3. What do they want to know?
4. What are their personal preferences? their values?
5. Which demographic characteristics are significant?
6. Is your audience favorable to your message?
Successful Business Communication 