Persuasive Presentation Structure

Introduction – First and always, know whom you are talking to. See the posts to audience analysis.

Write your CGAB

1. Current situation (what is)
2. Goal (what will be – final state of bliss) – Make sure the gap is FELT by the audience.
3. Agenda (how you will get progress through the message)
4. Benefits (why I should listen, importance, value, actions)

Example: To the organization’s sales team:

• Sales are down.
• Increasing sales increases everyone’s bonuses too
• We’ll talk about (1) weather impact, (2) potential clients, and (3) sales training
• More money available for R&D and equipment and to offer reward trips

 

Body – Organize to the gap. Lead the audience back and forth between what is and what could be. Make sure they feel and comprehend the path.

Talking Point 1:   Revenue is 30% short of the goal vs the weather is now less drastic

Talking Point 2: We potentially have four new clients vs. they could double our income.

Talking Point 3:  Some of need some new sales techniques vs. We’ll offer sales training

 

Conclusion – Deliver an inspiring call to action.

Yes, our revenue is down 30% but it’s also an opportunity for us to gain new excitement, do things in a new way. Let’s work together to refocus our efforts on what works and all of us make more money.